Okay, I have no idea why I think this is so funny, but I keep giggling every time I look at it:
It’s from Star Trek #14, May 1985, when DC was publishing a comic series based on the then-new-and-ongoing movie series (II, III, and IV). Reese’s Pieces debuted in 1978, and got popular in 1982 after their product placement in E.T., so this is a pretty clear appeal that demographic.
IT’S JUST SO CUUUUUTE and I’mma be referring to everything awesome as “etagramulfabetz” for the foreseeable future. Sorry-not-sorry.